WordPress SEO Audit: How to Fix the Most Common Issues
wordpress GuideWhy Your WordPress Site Needs an SEO Audit
Most WordPress sites have at least 5–10 fixable SEO issues holding back their rankings. An audit identifies exactly what to fix and in what order.
1. Title Tags and Meta Descriptions
Every page needs a unique title (50–60 characters) and meta description (120–160 characters). Missing or duplicate tags are the most common WordPress SEO mistake.
2. Page Speed
Google uses Core Web Vitals as a ranking factor. For WordPress, the biggest wins come from caching plugins, image optimization, and a fast hosting provider.
3. Missing Alt Text on Images
Every image should have descriptive alt text for accessibility and SEO. Add alt text in the Media Library or directly in the block editor.
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Frequently Asked Questions
How often should I run a WordPress SEO audit?
Run a full audit every 3–6 months, or after any major site change like a theme update or plugin addition.
Do I need a plugin to fix WordPress SEO issues?
Not always. Many issues like title tags and alt text can be fixed natively. However, plugins like Yoast SEO make it easier to manage SEO at scale.
What is the most important SEO fix for WordPress?
Page speed is typically the highest-impact fix. Start with image optimization and a caching plugin.